In the End, We All are Stories: Media, Culture, and Storytelling via Advertising
Recently, I’ve noticed that reading autobiographies give me more joy and understanding than reading scholarly works. One of my friends, Sajeda Momin, suggested that I read this particular novel, named Pandeymonium. It recounts Piyush Pandey’s rise from a middle-class family in Rajasthan to one of the most recognized advertising faces in India.
Much of our childhood centers around unforgettable advertising, like as those for Luna moped, Fevicol, Cadbury, Asian paints, Hutch, Vodafone (pug and ZooZoos), etc., all of which bear Piyush Pandey’s distinct imprint. Each chapter of this book is highly readable and provides numerous insightful observations.
Here are a few tidbits from the book that I found very intriguing:
Your immediate circle is an extraordinary repository of information. Everyone and everything around you is a teacher.
There is a strange, powerful chemistry between people who seem completely dissimilar.
What is trivial today can be transformed into spectacular insight tomorrow.
Travel. It exposes you to spectacular varieties of terrain and to various cultures, sounds, colors, music, food, and languages.
Conversations are important. No matter whether you are meeting with carpenters, cobblers, or milkmen.
Always look for more opportunities to have human interaction. Travel by rail to small towns; try out different foods; meet people; interact with them, and develop genuine, empathetic relationships.
Do not let the child in you die. He or she is a genius. You are not. Always be willing to learn with childlike curiosity.
Don’t be scared of systems and processes. There are ways to fool them. To do that, get rid of all the preconceived notions and understand the systems, processes, and rules.
Hate research where regular human beings are asked stupid questions. Obviously, you will get stupid answers. Go beyond the surface using innovative ways. Deploy more immersive strategies.
Keep sharing your ideas with trusted friends. Never fear genuine criticism. Get your ideas validated as they could improve by leaps and bounds when they are shared with others.
The biggest rule of any business is that great clients get great work, good clients get good work, and not-so-good clients get bad work.
A captain is only as good as his team. If I am not scoring runs like my partners are, then I shouldn’t be on the team.
Times may change, but relationships don’t — and you can rediscover the nuances of old relationships and experiences by revisiting the place where you first encountered them.
Play where you can make a difference. Not just to yourself, but also to a large number of people, those in your community, your country.
However difficult it may be, if you are convinced that you are right, then you should stand up for your beliefs.
#business #teambuilding #advertising #relationships #success #lifeadvice #books #community #team #work #opportunities #people #travel #india #research #culture #marketing #lessons #india
